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Sabtu, 09 Februari 2008

The Tipping Point 8

Chapter VIII: Conclusion – Focus, Test, and Believe

Georgia Sadler, a public health nurse, tried to promote the awareness of the danger of breast cancer and diabetes in San Diego. First, she tried to arrange seminars in black churches, but the attendance was very discouraging. Then she thought that she had to give her message a different context, as well as a different kind of messengers – a little bit connectors, a little bit salesmen, and a little bit mavens. Afterward, she decided to spread the words from beauty salons where stylists and their customers often spent hours together, in long-term relationships. After training a bunch of stylists, devising an appropriate system, and executing the communication program in beauty salons for a while, she knew that it worked.

Like other cases in this book, Sadler’s case also showed similar characteristics. Her effort was modest – little. She changed the context, the messengers, and the message itself. She started with the connectors, the salesmen, and the mavens, since no one else matters in starting an epidemic. She also focused on critical places, i.e. the beauty salons. With regard to message itself, she devised supporting materials most fit in beauty salons. The message is printed in a large size; the sheets were laminated in order to face salons’ busy life. The message was also conveyed to the targeted women in a form of conversations between stylists and their customers.

Because of the modesty of the epidemic cases presented in this book, we can say the tipping point is all about band-aid solutions. Yes, it is. Although we all have a good tendency to solve problems in a comprehensive, ideal, and long-term way, we should admit that band-aid solutions enable people to continue their various activities, unless without band-aid they should stop. To solve problems in life, the combination of comprehensive solutions and band-aid solutions is a must because an indiscriminate implementation of only one solution is often not possible.

However modest the way of tipping point seems to be, we should aware three things to make its implementation effective. First, we should change our paradigm that dramatic effects are only possible. Traditionally we cannot understand that if we fold a sheet of paper fifty times, the folded sheet can reach the sun. Second, we should deliberately test our intuition to reveal unobvious evidences and consequences. Look again at the cases presented in this book, especially Sesame Street and Blue Clues. Third, we should admit that change is possible. While traditionally we assume that people are autonomous and self-directed, we should concede that actually human’s behavior is very susceptible to a little change in the environment and others’ action.

Now, look around you. You may think that it is useless even to try a change because it is impossible. Your place (your home, your RT, your RW, your office, your community, your city, your country – Y Pan) seems implacable and hopeless. The truth is… IT IS NOT! WE HAVE A CHANCE!

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4 komentar:

Anonim mengatakan...

An example of a Social Epidemic

I think the dissemination of corruptive behavior in a country called “Lovely Land and Water” is an example of a social epidemic. This behavior is very sticky and very contagious indeed, so that corruptions in this country nearly become a culture. But, who are the permission givers? I suspected they are the corrupts themselves, the courts of laws which judge the corrupts and the media that broadcast the session of the court and news about corruptions had contributed to the transmission of the contagion. The buzzing massages (the social contagions) from these court sessions and the media of this “Lovely Land and Water” country among other things are as follows.
(1) Because only a small amount of corrupts can be brought to the court of law, so if you corrupt and lucky enough you will not get caught.
(2) If you corrupt and get caught and than be brought to the court of law by chance you can manage (through your lawyers) to get a mild punishment or even be free from the convictions, therefore if you want to corrupt, you should do it in a big scale in order to obtain enough money to pay the cost and still enjoy a wide margin.
(3) One or two years in prison worth the money corrupted. While in jail you can still be a big boss of some prestigious associations or organizations outside.

It is obvious, that in this epidemic situation, every human being sitting in a “wet positions” (I borrow this terminology from the “Lovely Land and Water” country) will be easily infected by this corruptive behavior contagions, and the epidemic will last forever.
Is there any mean to control and finally halt this epidemic? I recommend the Anti Corruption Commission authority of the “Lovely Land and Water” Country recruits Social Epidemiologists, if this kind of profession has already exists, anyway. Do you agree?

Best regard: SM

Y Pan mengatakan...

Sir, I think I could not agree more. I think also this comment so deserve to be in the main page, that I later would post it as a main post, provided your permission.

Is it OK?

Anonim mengatakan...

YPan, I appreciate your intention to put my comment on the main page. If your purpose is to try to find solutions that might contribute to control the epidemic, it is alright. Otherwise, it is not.
Bye: SM

Anonim mengatakan...
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